Ricker’s Rewards Customers 366 Days a Year

Indianapolis, IN – Ricker Oil Company celebrates the leap year with a launch so massive, it couldn’t fit in a common year. Beginning leap day (February 29), customers will be able to sign up for Ricker’s Rewards, a one-of-a-kind loyalty program that offers members special discounts on everything from doughnuts and coffee to fountain drinks and milk.

But the biggest perk is at the pump, where members can save up to $.10 off every gallon of gas at any of Ricker’s 50 locations statewide.

“Nobody offers discounts as big as these,” said Ricker Oil Company CEO and President, Quinn Ricker. “It’s just unheard of.”

To enroll, customers can pick up a Rewards Card at any Ricker’s location and activate their account at RickersRewards.com. The only requirements are that members be at least 18 years old, have a U.S. checking account and an active email address.

Members of the Ricker’s Rewards program will be able to use their Rewards Card like a debit card, as it will be linked to their checking account. Each member will be assigned a user I.D. (PIN) for verification and security. Emails detailing itemized transactions will be sent to members, allowing them to track their rewards.

“As a family-owned and operated business here in Indiana, we know that times are tough and rising gas prices are making them tougher,” said Ricker. “We believe in treating our customers like family, which is why we created the Ricker’s Rewards program, helping them to save when and where it matters most. This program will help to make a tangible difference in the lives of our customers every day of the year.”

In addition to saving up to $.10 on every gallon of gas, members will automatically be enrolled in Ricker’s Club 10 program: buy 10 and get the 11th free. Club 10 categories include the Coffee Club (including cappuccinos and lattes), Donut Club, Fountain Club (including frozen drinks and tea), Gallon Milk Club and the Two Liter Club.

Ricker’s says the program was also created in response to customers’ requests for a loyalty or rewards program.

“Ricker’s Rewards is also our answer to loyal customers’ request, offering discounts for fuel and for products bought in-store,” said Chairman Jay Ricker. “We want our customers to know that we don’t just hear them, we listen to them.”

Ricker’s promises that the program offers straight-up savings any day of the year, with no gimmicks.

“We won’t ask members to mail in coupons or jump through other hoops that waste their time,” said Ricker. “Ricker’s Rewards offers instant savings our customers will see at the pump and in stores. Period.”

Customers can pick up a Rewards Card and begin enrolling on leap day, Feb. 29 – one week from today.

Posted on: February 22, 2012 @ 8:00 am